Introducing the new Era 30oz tumbler from Brumate. Fully leakproof Ü-Turn™ lid and ColdKey™ metal straw ensure stress-free sips on the go. With BevGuard™ technology, your ice stays frozen for over 24 hours. Plus, the cup-holder friendly base means no more leaks or spills. Enjoy 30oz of your favorite cold or carbonated beverage anywhere, anytime. Cupholder Friendly. Dishwasher Safe.